INSIDE THE ZARA BRISBANE LAUNCH

This Friday just gone marked the first ZARA store to open in Brisbane and I was lucky to scout it out in the media preview before their doors opened to the public.

The three level fashion hot spot is located right on Queen Street mall, a small walk from Witchery and Forever 21 as well as just across the road from H&M. I'm going to share my first impressions with you along with some snaps of the amazing trends available in this store. I'm also going to be discussing the pricing and sharing a few of my fashion picks that stood out to me.

On arrival we were treated to a delicious spread of breakfast treats along with amazing juice mocktails. We then broke into two groups to tour the three levels of fashion paradise. 

A dress that immediately stood out to me was the glittery white goodness below and I was absolutely shocked when the price tag read only $80. Both me and a friend grabbed this to try on and unfortunately the design was complicated and near impossible to put on. Such a shame because I thought that it was the perfect holiday dress. Long sleeved yet still light and breezy for the warm Australian Christmas.

Light colours and nautical inspired pieces were prime. White jeans and tops are great basics to layer with more colourful articles of clothing.

A massive trend that emerged throughout a lot of the store was denim; shorts, shirts, jeans, dresses, skirts...everything denim! The pricing was extremely budget friendly allowing you to purchase an amazing pair of jeans for under $80 and shorts under $50. 

I fell in love with the basics section for chic and modern style inspiration. Fashion forward takes on basics such as crop tees and skinny jeans successfully execute the polished casual look. White shift dresses paired with black scarves and sneakers provide an edgy take on the classics.

ZARA Brisbane is the only store in the country to be stocking the Men's Winter range featuring some of their incredible holiday pieces.

Don't let all the modern white and denim fool you, there was a good dose of colour and pattern avaliable also. The fourth design really caught my eye; a colourful paisley two piece. It is a design that can sometimes look outdated but the on trend colours of mustard and pantone added a modern element that pulled the look together. Beige blazers and tweed jackets added pops of colour.

Shoes are placed throughout the store as a constant source of inspiration to match the outfits. Although I do enjoy a good shoe section it was an interesting change of layout.

I was generously gifted a gorgeous burnt orange clutch that will act as the perfect pop of colour against a monotone outfit.

With a minimum drop of 80 new styles multiple times a week you are sure to find only the latest and greatest trends in store at ZARA Brisbane. If you are a local to the city I would definitely recommend heading down to 155 Queen Street to scope out this latest go-to fashion location for Brisbane. 

Thanks for reading!